You don’t need to browse through the collections at Zara and Forever 21 every time you shop. Our Indian brands offer a range just as good, sometimes even better suited to our needs! SC listed down 10 awesome Indian brands that are perfect for an ideal shopping experience.
Fab India – Fabindia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes. It is one of the best known sustainability brands in our country.
Biba – Contemporary ethnic fashion at affordable price is Biba’s commitment to fashion enthusiasts, offering ladies’ churidars and dupatta sets in cotton, in shades of every color, and with irresistible color combinations and patterns. When you shop from Biba, you can experience the joys of traditional Indian clothing without worrying about your body type!
Madame – Madame has emerged as an elegant trendsetter for the feminine apparel industry. It is the go-to brand for the modern trend conscious woman who appreciates chic silhouettes.
Global Desi – This is the “affordable” brand by ace luxury designer Anita Dongre. Its range of ethnic tunics and dresses are few of the absolute best and perfect for those who want to wear Anita Dongre’s contemporary Indian Kitsch designs!
Anokhi – Anokhi is distinguished by its prints and sense of designs, range of colours and product quality. One of the oldest brands in market that is been creating and promoting organic fashion, Anokhi is an expert in block printing with vegetable colour dyes. Anokhi’s designs blend contemporary styles with bold striking graphics and colours.
Bhu:sattva – Bhu:Sattva implements sustainability in the production of its apparel across the entire value chain. It professes to “starting green” rather than following a certain trend, reflected in the entire production process, from fabric to colour and technique. It uses only organic vegetable and natural dyes, from the red of beets and pomegranate to the yellowish brown of kesu flowers and catechu (acacia). Bhusattva also uses material that breaks free of the conventional notion that all organic is equal to cotton. The company has even produced apparel from materials like bamboo, soybean and milk protein!
AND – Another awesome label by Anita Dongre, AND is the one stop shop for all things trendy, chic and highly affordable! It offers a range of western outfits sorted into different categories, covering everything from party wear to work wear.
Cottonworld – Cottonworld is India’s first store dedicated to natural clothing. The first store was set up in 1987 in a leafy lane in Colaba, Mumbai, and to this day, has loyalists who have been frequenting the store since inception.
Kazo – Kazo is an Indian brand that amalgamates international trends and fashion at a value that is affordable for the woman of today.
Satya Paul- From Ready to Wear to Bridal lehenga’s, Satya Paul’s exquisite collections are a favorite of women in India and internationally as well.
Writer- Vrinda Bacchan