The second you need an outfit for an occasion, you run to your nearest high-street store to take your pick from their current collections. This includes you and a pretty big chunk of our population, shopping for and wearing the same brand. And sometimes, it’s even the same outfit. But where’s the originality in that?
As we celebrate our 72nd year of Independence, we think it’s time to break away from the mass-produced, fast fashion and move on to something unique and has the same roots as you do – which means, brands that are born and brought up in India.
At StyleCracker, whether it’s with our boxes or our events (the Loft, Night Market or Borough), we always try to support our local brands as much as we can. So today, we picked out 10 ‘Made In India’ brands and labels we love, and we’re sure you will too!
Their collection is the epitome of urban street-style and while they might have originated in Delhi, they just opened doors in Mumbai as well. Their clothes are reasonably priced and the quality is a complete 10. Oh yeah, Sonam Kapoor wears pieces from their collection all the time.
No one does fuss-free clothing like Pause does. Sure their silhouettes might be simple, but there’s something about their collection that makes it easy and edgy at the same time – it just depends on how you wear it.
When it comes to beauty, people are slowly but surely moving to more organic, toxin-free products. Ruby’s Organics is one such brand that is available right here, made in India and is created specifically for the Indian skin-tone. Does it get more personalised than that?
A brand that stemmed from Good Earth, Nicobar doesn’t just keep clothing at their stores. You’ll find accessories, homeware and a whole bunch of travel pieces – step inside and we challenge you to leave empty-handed.
P.S. They’re currently selling Independence Day themed pieces that are too good to resist!
Slightly on the more premium side, Three is a brand that retails some of the most versatile pieces we’ve come across. Minimal and clean, their aesthetic is extremely pleasing to the eye, the clothes are functional and make you feel great on wearing.
They don’t do leather like they do at Nappa Dori. The brand does everything, from luggage to stationary, all in high-quality leather and cloth mixed with Indian accents. Looking for a gift for your man? We’re sure you’ll find something he’ll like at Nappa Dori.
One of the few Indian designers whose made sustainable fashion her passion. Anita Dongre’s AND is affordable, stylish and easy on the eyes.
For a fairly new footwear brand, CAI has already made quite the mark. They have all the possible styles of sliders possible and they’re super comfy to wear too.
Travelling to a destination wedding calls for costume jewellery your high-street labels just wont have. Which is where Deepa Gurnani comes in. With their handmade, high shine earrings, necklaces and headbands, their pieces a must have in your wardrobe.
Kunst by Diksha
Clutches and footwear for Indian weddings are generally different from the ones you carry and wear with your western outfits. Kunst has a huge collection of juttis and clutches to pick from. Let’s just say, you’ll never be bored.
Of course there’s a way to make this whole process of finding your favourite local brands easier. Our StyleCracker Boxes have everything, from your shoes, clothes and accessories that are handpicked by celebrity stylists and feature a great mix of local and other brands. Sign up here and get yours at a cool discount!