Know Your Brand: Upbeatz

If you’re planning a New Year holiday – whether in the mountains, by the beach or a city break – you will be outdoors most of the time, exposed to UV rays, and so sunglasses are a must.
And so we bring you Upbeatz. California-inspired, urban and very affordable; every frame by their sub-brand Knockaround is fetish-worthy.

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Know Your Brand: StyleFiesta

One of the quickest ways to glam up any boring outfit is a statement accessory. But no, we aren’t talking about any run-of-the-mill accessories but this incredibly fashion-forward range from StyleFiesta. And what makes these baubles extra covetable is that there’s so totally affordable. Pick from classic jewellery to A/W 2015 trendsetters to even everyday basics like phone covers and watches.

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Life pre-StyleCracker App

Your BFF. Fashion magazines. The Internet. Friendly salespeople. For one shopping choice we consult so many sources! The worst part is that we still make the same fashion faux pas – picking wrong styles, incorrect sizes or splurging unnecessarily.
Good news: A few days and this will change forever!
Life pre-StyleCracker App

Stay glued to this space for an exclusive preview of our soon-to-be-launched mobile app.

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Know Your Brand: SR STORE

What sets SR STORE apart from the clutter is that each look or statement piece is totally trend-focused. Everything from designing and manufacturing to delivery and feedback is taken care of in-house. No wonder, they are on top of their game!
So why do you need to raid SR STORE ASAP? It’s super affordable, they have tons of staples that work not only for the day but also night and if that’s not reason enough –

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Your Shopping Guide to Zooomberg.com

Zooomberg.com’s philosophy is simple – to provide the latest global fashion to you at a click of a button. (And they are doing a super job, we think!) From standout staples to more glam occasion-specific pieces, they have got everything you need to build an up-to-date wardrobe.
We love how even the most basic separates are reworked with an urban twist so that every outfit – whether routine or otherwise – becomes a conversation starter.

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STYLECRACKER TRIBUTE: RALPH LAUREN

As the style setter turns 75 and also retires as CEO from a 50-year-old empire, we take this opportunity to take a walk down memory lane with Ralph Lauren’s most memorable contributions from 2015 to modern-day fashion.
#Wearable technology at its best
PoloTech Smart shirt  has woven silver fibers that track the heart rate, breathing, energy output and other vital data of the wearer and link it to their smart phone.

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Pre-Fall 2015: 25 Shows We Loved

70s inspired cuts, all over prints and low-key pantone shades seem to define these Pre-Fall collections. Below is the deconstruction of what caught our fancy, this season.

Akris: Understated, angular and streamlined best describe the collection. But breaking this straightforward-ness were floral prints in jeweled purple, black and bronze.

Balmain: It was a radical shift from their ultra- embellished style as the label tailored velvet and printed fabric into high-waist ruffled skirts and fluid palazzos.

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