Denim essentials for every wardrobe

We live, eat and breathe in them daily, it’s an integral part of our wardrobe. Here’s our selection of jean-ius pieces that are worth stocking in your wardrobe, for every occasion.

Timeless classic


Dark midnight blue washes are just what the doctor ordered for those of you who couldn’t care less about experimenting with the latest fads. If there was a jean made for every mood and style, it’s the classic indigo hue! Perfect for day-to-night transitions – pair these with classic button downs or sheer chiffon blouses and flats. The result is understated, effortless, and decidedly stylish.


P.S. They do a great job at hiding fat! So long as you don’t wear them in the tight skinny fits.



On a lighter note, powder blue washes to icy blues and other light variations make for easy casuals worth having. They make everything look cool – a t-shirt and kicks for the weekend, or a silk camisole and blazer for a date, or going out for cocktails.


Be sure to have a pair or two in a straight fit or cropped at the ankle cut.

Get a boyfriend


Emerging to be an absolute must-have, the boyfriend jean is all things relaxed and easy, not to mention, super comfy too!

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Evoke a rocker-chic vibe with distressed, relaxed, boyish fits. It all comes down to managing the right balance of slouch and refinement – dress it up with a graphic tank top, leather pumps and a structured bag for a weekend chic look.

Dare to flare



The skinny craze has been going strong for some time now, so it pleases us to see a hippe-style jean making a fresh comeback this season. This flattering silhouette instantly elongates your legs.

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Famous for offering these dare-to-wear styles, it may be too long before we can afford a pair from 7 for all mankind, but it doesn’t hurt to have them on our wishlist.


We would dream of wearing them with a flowy feminine blouse tucked in with a pair of sturdy wedges and you have yourself one groovy ‘70s outfit!



Nod to fashion’s relaxed spirit by throwing on these free flowing and easy culottes – they will surely put some spring in your step! These roomy pieces will have you tossing those dreaded jeggings and skinnies for good.


They are comfortable and lightweight enough for a 40°C scenario – pair them with printed crop tops and a relaxed pair of flats.

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