Hold your horses, #SCBMumbai is back!

Mumbai’s biggest fashion frenzy is back!

And, back with another power-packed edition. We’re thrilled to announce that the StyleCracker Borough, Mumbai is back at the turf to celebrate fashion like no other (once again). Live entertainment, a delectable menu of food and beverages and the hottest styles of the season, curated by celebrity stylists. Head to Mahalaxmi Racecourse on the 26th and 27th of November to experience, discover and evolve your ‘closet of cool’ like you’ve never done before. Guess what’s in store for you?

Free entry for all!


Fashion doesn’t come at a price, and of course StyleCracker agrees. So first and foremost, since you’ve been dreaming about coming over since our very last edition, here’s free entry for all you fashionable folks!

Over 100 exclusively-curated brands, by celebrity stylists!


With over 100 exclusively-curated brands flooding the field, you not only get a chance to indulge in shopping therapy but also explore the latest trends and styles with brands like Jade by Monica & Karishma, Akshata Bhojania, Madison OnPeddar, Spring Break, Ginil&Disha and Show Shaa!

Celebrity stylists help you shop easy!


Besides indulging in a major shopping haul, speak to any of our celebrity stylists on location and get your your style queries answered in a jiffy. Or, simply shop while they walk you around #SCBMumbai and help curate your wardrobe (even from scratch).

StyleCracker Playground by Laila Kizilbash 


No, literally. A playground. The Stylecracker Borough Playground curated by Laila Kizilbash will (once again) bring out your inner child at the roller-skating rink for all age groups (your kid, yourself and all family members alike). Allow the kids to explore their inner-Picasso with art and craft activities, along with some play-time with the most adorable puppies. And now of course you’d like to save all these memories! How about you make use of our ‘Family Photobooth’?

Daydream with ace photographer, Prasad Naik!

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Ever yearn for art that suits your personality and nature? Ace photographer, Prasad Naik’s curation of photo prints, illutrations, digital and fine art await your buy! Throw into your life a splash of colour, so simply come on over!

Where’s the food and drinks?!


Of course, there’s food. And at the Boston Butt bar, expect Appy Fizz to dole out exclusive #SCBMumbai cocktails you’re sure to love. From pizzas to desserts, we have your meal sorted. You love food, we love food, so what are you waiting for? Let fashion get you fizzy!

Weekend at the races!

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Despite all things fashion, you get to spend a day at the derby, all while you shop from the best! I mean, what more can one ask for?

Closet of Cool!


Ever thought you’d make a difference while shopping?#SCBMumbai brings to you the ‘Closet of Cool’, a non-profit initiative that aims to make a difference. Own exclusive pieces from your favourite celebrity’s closet, all at minimal prices. The proceeds will then be donated to charity.

Live music? Yeah!


No event ends on a good note without music. And, when we say ‘Live music’? You know, you’re in for an amazing day!

All in all, a unique experience!

Let our partner brands churn out an unique experience, as always. Update your Instagram with a picture with the hashtag #SCBMumbai and collect its free print from the PrintstaIndia booth instantly. Got a major event coming up and don’t know what to wear? Rent a gorgeous outfit from Flyrobe!

Come on over ya’ll!


(Woobollywood,  Prakash Gosavi,



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