How India Celebrates Diwali: North, South, East and West

India has been defined by ‘unity in diversity’ and here is how each part of India celebrates Diwali in its unique way.

North India

Love it: From Lakshmi puja to the glamorous card parties, Diwali is an extravagant affair where people dress to impress. Heavily embroidered and sequinned Anarkali suits with a wide ghera, or bright and colourful churidaar-kameez are the preferred options for the Northern states.

Style tip: Go for a flowy silhoutte or floor-length dress which has a cinched waist. Pair it with gold and pearl danglers and stilettos to round off your Diwali ensemble.


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South India

Love it: Play it traditional with rich Kanjivaram sarees in royal blues, reds and greens which are a classic choice for the women to usher in the festivities in Tamil Nadu. Mundum Neriyathum, a white woven cloth with a golden zari border is the traditional outfit for women in Kerela.

Style tip: Pair a backless silk blouse with your favourite Kanjivaram for a stylish update on this traditional staple. Add a vintage nose pin from your grand-mother’s jewellery box while you are at it.


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East India

Love it: Kali Puja is celebrated during Diwali. Women opt for traditional white and red sarees with variations in terms of colour such as gold, orange etc. as well as impressions of floral and paisley motifs.

Style tip: Experiment with different draping styles such as taking pallu in the front or pulling the pallu around the body twice with two wide pleats at the front. Cotton and handloom sareees go really well with this look. In case you are married pair the sarees with red and white bangles.


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West India

Love it: Diwali implies card parties and visiting friends and relatives. For some, it also means the end of the fast. Sparkly lehenga-cholis in rich hues of pinks, reds, oranges and blues are the classic choices. In Maharastra, women opt for hand-woven silk paithani sarees.

Style tip: While maang tikkas are a must-have in Gujarat, Maharashtrians swear by their traditional gold and kundan naths.


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