In focus: EVAAYA

Ward off evil in style with EVAAYA jewellery that incorporates the age old evil eye talisman, adorned in gold. Brainchild of Mumbai based fashion designer Anushka Roy Kapur, EVAAYA is the perfect gift for a mother-to-be, kids and anyone who wouldn’t mind some jewellery that has an added benefit of protection from malevolent forces.

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The brand was born out of a deep fascination for evil eyes and their significance. The jewellery is adorned using 14 and 18-karat hallmarked gold, mother of pearl stones and diamonds, designed to make your hands look dainty and protect you – talk about a multitasker!

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Anushka comes from a background in fashion, with her label retailing in contemporary Indian clothing. Hailing from a family with a jewellery business of their own, designing these trinkets turned out to be an ingrained passion for her.

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Evil eye talismans work as a lucky eye, keeping the you far from negativity – these staring eyes have the power of deflecting a malicious gaze away from the wearer.

EVAAYA, at present, caters to bespoke jewellery made for women and children, but a line of brooches, cufflinks and collar pins for men is in the works as well. Price range: 25-45k INR for women and 8-18k INR for children.

Reach them at – [email protected]

 

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