Introducing the #SCBPune Designers: Indian Ethnic

The Pune edition of the SC Borough is almost upon us and our anticipation is running high! We can hardly wait till 1st March, when the coolest shopping festival of the season will come to F Beach, Pune. Here’s the line-up of talented designers whose Indian Ethnic Wear you can shop at the Borough come Sunday.

Sole Affair by Seema Mehra beautifully drapes a woman in Indian ensembles with a mélange of elegant designs and exquisite embroidery. Mehra’s clothing is striking, making use of unconventional fabrics, meshing together fine tailoring and innovative materials. Seema Mehra believes in creating garments with a difference and focuses on wearability which is reflected in her unique, contemporary chic collection.


The designer duo, sisters Alpa & Reena represent the multicultural, multi-faceted lifestyle of women today, who use their personal style to enhance and express their beauty, personality and add to their uniqueness. Fashion, for Alpa & Reena, is a celebration of beauty, style and individuality. Heads up to all girls whose friends are getting married in spring, Alpa & Reena’s collection is perfect for the upcoming wedding season!


Ginil & Disha, a women’s wear brand focusing on making women look effortlessly chic and stylish, aims at being affordable too. With his business driven mind, Ginil manages all aspects of starting a new label, whereas Disha drives the designing. The dynamic duo take on separate roles but always talk through every detail and value each other’s opinion, constantly trying to create something out of the box.

Golden Dreams by Ginil&DIsha-page-013

Harshita Chatterjee Deshpande is the name behind the first multi-designer concept store in Pune, Mairah. Mairah pays tribute to the astonishing creative energy behind Indian fashion by hosting the best Indian designers under one roof. It stocks various high end designers such as Rohit Gandhi + Rahul Khanna, Manish Malhotra, Masaba Gupta, Payal Singhal, Rahul Mishra and many others. You can shop Mairah’s collection and stock up on Indian occasion wear at the SCB Pune.


Studio Rudraksh dedicates itself to being Pune’s most versatile multi designer store, their merchandising sense being their core strength. They pride themselves on their huge range of products – everything you need from Indian ethnic to occasion to even casual wear. Rudraksh also carries an awesome variety of statement jewellery – you’ll be spoilt for choice!


Mitra, true to its name, the brand is a signature of fashion, fun, colour, and style. It signifies the practicality of women today. Comfort is what it spells, attitude is what it carries. Mitra’s collection is what completes a woman, literally from head to toe.



Come! Be witness to these designers amazing collections only at The StyleCracker Borough Pune, on Sunday, 1st of March at F Beach House.