Introducing The #SCBPune Designers: Western Wear

We’ve given you a sneak-peek into the Indian and ethnic wear designers and brands at the StyleCracker Borough Pune. Now, here is the low-down on your western & contemporary designers and brands setting up shop at the Borough this Sunday. 

Anushree B named after the extremely talented designer Anushree Brahmbhatt, the brand revolves around the traditional Indian textile. Being an outright lover of the historic Indian techniques of printing and weaving, Anushree uses fabrics that are locally woven and printed for contemporary silhouettes making it a perfect blend of Indian art and modern design!


High street e-commerce brand, founded by 23 year old Priyanka Sawhney, Lola’s Closet offers the latest trends to young fashionistas all over India. Their pocket friendly prices help the modern day fashion-conscious-girls to create a style of their own!


Oceaniss, a glamour clad website which showcases brands that design the most exclusive and gorgeous range of beachwear including swimsuits, kaftans, cover-ups, pareos and beach accessories makes it a great addition to our list of coveted Borough designers. Watch out for them at the StyleCracker Borough Pune and stock up on your vacation gear!


Catering to the needs and wants of the modern Indian woman, the label Urbane hosts a collection of ready-to-wear garments, comprising of cocktail dresses, tailored essentials, and exquisite embellished designs, synonymous with sophistication and minimalism.


Eclectique Box has a fun collection of chic dresses, glamorous gowns and super versatile tops, flown in from little fashion houses all over the world! We look forward to seeing what they have in store for us at the SC Borough in Pune.


Collezioni Moda, a brand inspired by Italian high-street fashion, was established on a simple notion; affordable high fashion. The brand’s ideal customer is a fashion-forward independent woman who wants to wear it smart at low prices.


The perfect marriage between vintage and urbane India, Tasneem Goenka’s work is a seamless blend of luxury, comfort and brilliant aesthetics. Intelligent and non-conformist women inspire her creations and her use of colour and texture combined with detail-oriented embellishments remind us of a painter’s approach to art. 


Pune designer, Shibani Sanghvi’s brand Divaat embodies all things style and glamour. Her online portal for women’s wear caters to the fashion conscious who want the best, and the brand’s versatility is more than popular among the young trendsetters about town.

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A strong believer in the age old ‘comfort is style’, Swapnil Shinde’s work defines contemporary Bollywood glamour, and strikes the perfect balance between sexy and elegant. His creations are best known for that unmistakable x-factor, while he is best known for designing and styling for the who’s who of B-town.


Tinca, by our very own Tia Paranjape, brings a collection of supremely cute and comfy graphic tees, tanks and crop tops for the minimalist, chic and effortless girl-next-door!  


Priyanjoli basu’s label Priyanjoli is through-and-through a reflection of her personal style; minimal, elegant and luxurious. The exclusivity of the brand lies in the beauty of  minimalist and contemporary aesthetics in hand-made textiles. Her work seeks to bridge the gap between our rich textile heritage and the ever-changing fashion scenario.


Turquoise & Gold’s contemporary resort-wear is for the always-on-the-move free spirited woman, whose personal style is synonymous with glamour and elegance. Their vibrant prints, luxurious fabrics and relaxed silhouettes tackle the three elusive Cs – comfort, confidence combined with chic style.


A collection of fun, exciting, edgy yet versatile, easy to wear garments is what you can expect from Whim by Poorvi Munim. What’s great about this brand is that no matter how you style their pieces, Whim’s creations wears you, instead of the other way around! Unique, timeless and carefree, Whim is all about effortless style.


So, drop by F Beach House and go crazy over these treasures curated specially for you at the The StyleCracker Borough Pune on 1st March, 2015!