Killer Instinct

Cropped, skinny, low-waisted; finding the perfect denim threads can be a challenge. That’s where a denim genius like Killer comes in, with a curated selection of some of the latest trends across their products.

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Killer jeans was created to represent the modern day millennial – ambitious or rebellious, they are a product of the fashion conscious youth. We think denim’s only get better with age, and proving that fact effortlessly, is Killer jeans in their 25th year of producing comfortably covetable styles.

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“With time, you can remove stubbornness from a man’s character, but not a rivet from a pair of Killer Jeans”, they’ve been living up to this dictum with their jean-ius milestones in the past years. Here’s a further look into their timeline of achievements;

1989: the birth of Killer – they arrived with their collection of well-engineered denims and fits that became an instant success in the market.

2002: It was the turn of the century and generation-y took over. Waistlines dropped, but not their standards. Killer produced a line of revealing low-rise jeans.

2010: With global warming becoming a worldwide phenomenon, Killer let go of the traditional chemical washes and treatments and came up with a line of ‘Raw Denims’, that weren’t treated or washed once before stitching. The production made it eco-friendly, with lesser water and energy waste.

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2013: “Be the change you want to see”, the brand started ‘Water saver’ jeans that saved 80lts of water during production.

2014: Killer launched its existing campaign ‘This Is Us’ – being fearless, responsible, action-oriented and much more.

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Present day: With their 25th anniversary upon us, Killer is ringing it in with style by taking on the prestigious Lakme Fashion Week stage today, with none other than our very own Senior SC Stylist, Kavisa Rebello, styling the looks.

Stay tuned for some behind-the-scenes action!

 

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