StyleCracker brings you one brand new label every week starting this week onwards. Happy Shopping!
LABEL NAME: Quench (www.lovequench.com)
OWNER: Puja Singh Nadhani, Head Designer and Stylist
SC: Tell us a little bit about Quench.
Puja Singh Nadhani: “We are based out of Bengaluru. Every piece is ethically sourced and produced in India – non-cluttered with emphasis on it’s fit and finish. We’re simple, yet a bit eccentric.”
SC: Why ‘Quench’?
PSN: “Quench was born to satiate the thirst for fashion where fits and finishing come with not so necessary opulence in design. Quench is wearable, comfortable fashion with high couture finishes and fits.”
SC: When was your first stint with fashion?
PSN: “I had started modelling back in my college days. But I was more comfortable backstage – involved in the whole process of creating, than being on stage as a model. Post my graduation, enrolled for a Post Graduation course in Fashion Technology.”
SC: What is the mood board like for this season’s collection?
PSN: “‘Grey Matter’ is about countless hues of black and white. The inspiration comes from the most hidden parts of our concrete society- the undergrounds and subways, patterns and designs that are formed as a result of sudden bursts of light followed by complete darkness.”
SC: Tell us a little bit about the techniques and fabrics you’ve used for this season.
PSN: “The collection has Ikat (woven and printed) and uses linens, cottons and silks.”
SC: What do we expect off Quench at the StyleCracker Borough in Pune this year?
PSN: “Fashionable pieces with great fits and finishes. A limited collection that’s for those of us who don’t follow trends and have a strong sense of individual style.”
Here are our picks from their recent collection:
Check Flap Top- ₹6,500
Palm Tree Printed Pleated Skirt with Sheer Panel- ₹8,500
Cat Print Slit Dress- ₹10,500
Multi-Faces Print Yoke Dress with Sheer Back- ₹9,500
Palm Tree Print, Sun Cut, Paneled Floor Length Dress with Open Collar Neck and Cuff Detail- ₹14,000
Front-open Multi-Print Long Shirt-₹9,500
Cotton Palazzo Pants-₹5,000