Label to Love: Rungg

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OWNER: Ekta Sethi, Chief Designer & CEO

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SC: Rungg! How do you decide on the colours to use?

Ekta Sethi: “Colours are our core element! We take inspiration from nature and it’s vivid colors and patterns, which eventually determine the colors of Rungg’s every single design!”

SC: The brand is all about vibrant colors. What’s the palette of your latest collection like?

ES: “Deep hues with subtle embroideries in colours like maroon, deep red, beige, blue, brown and gold!”

SC: Art and tradition hold very dear to you, don’t they?

ES: “Yes, our designs are art-inspired, unique, timeless and contemporary. We embrace anything traditionally-Indian with a flare of the modern present!”

SC: What Indian techniques do you work with?

ES: “We use age-old techniques like Zardozi, Challa, Katta, Kardana, Dabka, and Zari!”

SC: What’s the spirit of your recent collection?

ES: “Rungg on Heels is all about style, beauty, elegance and confidence- it’s a plush variety of scarpin heels and peep-toes in myriad colours.”

SC: Your dream celebrity wearer?

ES: “Scarlett Johansson, Angelina Jolie, Priyanka Chopra and Deepika Padukone- I adore their constant work and what they stand for!”

SC: Does Rungg follow trends?

ES: “Not really, we believe in creating timeless pieces- pieces that possess a life beyond any ongoing trends.”

SC: What’s inspiring you right now?

ES: “A lot of flora- the blue floret, the red valentine, Mi Amor, et cetera. My upcoming designs will illustrate various forms of fauna in modern embroidered art!”

SC: What’s your personal style like?

ES: “Colours are my playground- I prefer classic styles in vibrant hues!”

SC: What has been the most memorable part of your journey with Rungg till now?

ES: “A customer recently came up to me and said, “I love Rungg shoes- they’re so beautiful, artistic and versatile!”

SC: How can one buy your products?

ES: “They are available on our website and we offer free-worldwide shipping. We also have an amazing exchange policy! If you happen to be in Delhi, you can book an appointment and even come visit our design studio in South Extension II. Besides that, we sell through various exhibitions and trunk shows too!”

SC: Give us an insider into Rungg’s future plans! 

ES: “We want to handcraft the most delightful shoe experience- we want everyone to have the pleasure of adorning a Rungg shoe. We are also on a constant pursuit of empowering women. We wish to continue paving a path to empower women by creating opportunities for their self-sustainment!”

Here are our picks from their recent collection:

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Blue Floret, ₹4,950

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Red Valentine, ₹5,950

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Gold Bloom, ₹5,950

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Love Birds, ₹4,950

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Mi Amor, ₹6,100