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LABEL NAME: State of Play (www.facebook.com/STATE-of-PLAY-1481095425542293/)
OWNER: Ayesha Singh, Founder and Creative Head
SC: State of Play! What was your thought behind the name?
AS: “Ideas and inspirations are constantly changing and end up creating an ephemeral state of play. Even if we take word ‘play’ literally- it’s a free and creative state of simply doing and becoming.”
SC: What started the label?
AS: “The day I stopped procrastinating.”
SC: What’s your definition of fashion?
AS: “Being comfortable in your own skin and having a strong sense of personal style.”
SC: What are the product categories you design?
AS: “Clothes, scarves and bags.”
SC: What has changed in your aesthetic since you started?
AS: “I’m currently yo-yoing between clashing prints and minimal-chic- two complete opposite ends of the spectrum.”
SC: What makes ‘State of Play’ modern?
AS: “I work with traditional fabrics and interpret them with modern aesthetics.”
SC: What’s the story behind your recent collection?
AS: “Its a juxtaposition between growing up in the serene tea gardens of Assam with the madness of life in Mumbai.”
SC: What are the exciting materials and details in your latest collection?
AS: “Tribal ‘Mekhela Chadors’- a traditional outfit worn by Assamese women have been used to create boyfriend-style bomber jackets. I have also designed handwoven silk scarves made of eco-friendly fabrics such as as ‘Ahimsa’ silk (fabric of peace).”
SC: Do you have a muse?
AS: “I aim at designing clothes that are versatile, pieces that can be put together by any woman in her own unique way.”
SC: What’s your pick from the collection?
AS: “The Tassel White.”
OUR PICKS FROM THEIR RECENT COLLECTION: