Meet The Leading Ladies Behind The StyleCracker Souk Campaign Shoot

With just 20 days left to the StyleCracker Souk, it’s time to write those shopping lists and make a mental note of everything you need to accomplish on that one, packed day of festive shopping for the season. We’re bringing some of the brightest designers and brands from across the country to fulfil every possible need you might have for the last few months of the year to Tote on the Turf on the 29th of September.

To kick things off and help you figure what you should be looking at and what you need in your festive wardrobe, we brought on a bunch of women, call them the curators of all things hot and happening in the city, to tell you what’s on their mind for the season.

@ArchanaWalavalkar, Co-Founder & Creative Director @StyleCracker

“I love ‘festive fashion’ – It’s the one time in the year I get to play dress up and be creative with my traditional wear. I have so much fun matching pieces and expressing myself the way I want.”

Three things that complete Archana’s festive wardrobe:
•Lots of mixed jewellery – metal, coloured, statement
•Handloom tunics
•A tiny bindi

@karishma, Social Media & Photography

“Be comfortable and wear colour!”

Karishma’s festive wardrobe is incomplete without – “Comfortable shoes (I usually wear sneakers under my lehengas), statement earrings and a bindi.”

@ritika.jolly, Fashion Stylist

“I like to have fun with fashion and festive fashion allows me to do just that. My style is easy and I love experimenting with silhouettes. There’s so much one can experiment with Indian clothes. My festive wardrobe almost looks like party in the closet”

One festive tip Ritika swears by – “Invest in quality clothes and accessories and always have fun!”

@priyankaparkash, Fashion Stylist

“I love the end of the year wedding season. My most favourite style of clothing is festive wear. There’s just too much you can do with each look, down to the style of bindi you wear.”

One festive tip Priyanka swears by – “Being handsfree is always key , you want to be able to hold your drink and dance with both hands. I love a clutch but even better if it comes with a chain I can sling on. So you have all your stuff on you – without having to hold anything. I make it a point to buy great evening bags with a chain!”

@annienimmu, Fashion Designers

“Festive fashion is all about being bold and out there. We love happy warm colours that make some noise!”

Three things that complete their festive wardrobe are –
• Statement accessories, a maang-tikka can elevate your entire look
• Lipstick that complements your outfit
• A pair of embroidered juttis for when you want to dance all night long

@nehmaru, Fashion Designer

“Festive fashion is basically any clothing and accessories that bring out the spirit of celebration, enhances the colour, richness and tradition of festivals”

Three things that complete Neha’s festive wardrobe:
• Accessories
• A Good Bag
• Comfortable pair of heels

@kanchan_wadi, Show Host & Digital Influencer

“Festive ensembles can be cumbersome at times and I’ve sometimes seen women look quite uncomfortable trying to carry a voluminous dupatta or heavy jewellery. Which is why I choose an outfit that I can carry with ease and panache, and a style that flatters my body type and personality”

Three things that complete Kanchan’s festive wardrobe:
• A flowing chanderi lehenga choli
• An Anarkali kurta
• Statement jewellery pieces like cummerbunds, maang tika and chandbalis

@ishakeswani, Fashion Designer

“The festive time brings forth all the trendy ensembles and the season’s latest fashions. For me it’s all about comfortable pieces that allow me to be free to dance the night away! Separates with sexy silhouettes and flattering cuts that I can mix and match are essential! Like a sexy choli with a flowing cape and skinny pants, or a crop top with a lehenga!”

One festive tip Isha swears by – “Keep it simple & classic. Go all out with your hair and eye make up.”

It’s safe to say that you’ll find all this and more at the StyleCracker Souk on the 29th of September at Tote on the Turf. Remember to RSVP here and bring your friends!

PS: Looking for fun ways to wear a dupatta? Click here.