Home to many young promising designers, fashion icons and entrepreneurs, New Delhi has always been on the fashion map of the country.
Let’s take a look at some young and talented fashion influencers who are taking the nation by storm!
By Arinita Sandilya
#Who: Pernia Qureshi
What: From being the person behind Sonam Kapoor’s much talked about chic look in Aisha (2010), to becoming one of India’s leading style icons and fashion entrepreneurs, Pernia Qureshi needs no introduction. Having worked as a stylist and costume designer in New York and New Delhi, this 28 year old self-starter went on to create and launch her own online store Pernia’s Pop-Up Shop, India’s first true fashion website that showcases over a 100 designers, and has a global reach. In addition to being a maverick in today’s fashion industry, Pernia is a trained Kuchipudi dancer and she recently made her acting debut, in Muzzafar Ali’s period-film Jaanisar.
#Who: Akansha Redhu
What: What started out as a way of for chronicling and expressing her ideas and inspirations, Akansha Redhu’s blog has evolved much since its inception and has become more fashion & lifestyle oriented over time. A ‘fashionista’ in the truest sense, Akansha’s blog gives us a peek into her world as she talks about the season’s biggest fashion trends, coverage of New Delhi fashion weeks and other local events, her favourite beauty picks, reviews of new products/labels and her personal musings. Akanksha is also an ardent traveller and she even has her own accessory brand, ‘CIRARE’.
#Who: Josh Goraya
What: One of the most exciting and creative talents in the industry today, Josh Goraya’s namesake label is an interesting mix of the classic and the contemporary, reflecting notions of ease and linearity. It’s the contradiction between uprising youth culture and undying classics which motivates him and Goraya’s designs are strongly encouraged by discreet sexuality and masculine tailoring. His work for both men and women is rather androgynous and his looks are clear, clutter free and extremely conscious of the body type he works with.
#Who: Mira Gulati
What: Designer Mira Gulati has made quite a mark with her popular luxury handcrafted jewellery brand ‘Mirari’.Having pursued a degree from the Gemological Institute of America in California, Mira set up her first store in 2007 at Shangri-La hotel, New Delhi. Today, Mirari retails from her outlets in DLF Emporio and Greater Kailash. ‘Mirari’ is a perfect blend of elegant traditional and edgy contemporary designs that stands for modern India. Apart from the luxury jewellery, the brand has also launched its prêt collection and a collection for children.
#Who: Suchita Salwan
What: A businesswoman, editor, and creative thinker, Suchita Salwan was just 22 years old when she founded Little Black Book Delhi (LBBD), a site which has quickly become the go-to place for a New Delhi lifestyle and cultural fix. The site captures real life experiences of people exploring the city and it covers almost everything from niche restaurants, music festivals and latest fashion trends to a daily New Delhi event guide, curated city tours, and the most trusted Weekend Checklist in the city and more. Today Little Black Book has gone beyond the limits of New Delhi and viewers can access posts on other Indian cities.
#Who: Anand Ahuja
What: The brain behind ‘Bhane’, Anand Ahuja’s contemporary clothing line is revolutionizing Indian street fashion, one outfit at a time. Having worked in companies like Macy’s and Amazon in the U.S., Anand decided to return to India to start his own label that promoted an international style, which would have the flavour of simplicity, individuality and self expression. The signature style of Bhane’s designs is essentially universal, incorporating sleek and cosmopolitan city themes, structured with superb stitching and colour plays a prominent role.
#Who: Aien Jamir
What: A fashion blogger, freelance stylist and owner of AJ Store (an exclusive e-store), Aien Jamir is a vivacious personality who doesn’t shy away from experimenting with new looks. With her edgy and colourful sense of personal style and innate gift for putting together great looks for people, Aien is slowly taking over fashion magazines.
Aien’s blog ‘Fashion & I’ takes you through a vibrant and creative ride into the world of fashion and her popular e-store, comprises of tastefully curated items that revolve around Vintage, retro, bohemian and all things classic.
#Who: Shivan and Narresh
What: The brains behind India’s first luxury swimwear brand ‘Shivan & Narresh’, that was launched in Cannes at ‘Mare di Moda’, Shivan Bhatiya mastered the art of leather corsetry and accessories, and Narresh Kukreja specialized in women’s wear at The National Institute of Fashion Technology, New Delhi. Post their graduation, they were awarded scholarships to complete their Masters in Milan & Rome at the Istituto Europeo di Design in ‘Fashion & Textiles’ & ‘Luxury Marketing’ respectively.
After the launch in Cannes, the duo shifted their studio to India, and became the first mainstream beachwear designers doing 100% handcrafted stitch-free surfaced beachwear along with ready to wear swimwear made all in 100% Italian fabrics and complementing resort wear.
