Before we get into this, let me tell you where I stand. If online shopping got any more convenient, I wouldn’t enter a mall. If online shopping were a sport, I’d be a gold medalist. Now what part of the following don’t you like?
You get to sit in bed, eat cake and browse through the latest collections.
‘Mama knows best’. How many times have you heard (and thought) that phrase? Well, it is true. As much as we would like to disagree with our mothers, I’ve got to say, they are always right (especially about all things beauty)!
Given that we do not have much access to the outside world at the moment,
Even though the world is more connected today, this current pandemic has made us look inwards, at ourselves and our country. Now more than ever we need to shop and support local – which shouldn’t be hard given the great designers and brands we have on offer at our doorsteps. Anyone who knows me, knows that my style veers towards flowy,
Lockdown for me has been equal parts therapeutic and equal parts absolutely bonkers. Some days I’m a ray of sunshine – literally, I’m wearing my happiest colours, humming as I make the bed and really treating my abs to a good thirty minutes of heavy crunching. But on other days I’m burning rice, giving my husband the silent treatment and generally wondering what I did in my past life to deserve these series of unfortunate events.
Up until very, very recently, the last Indian TV show I’d ever watched was Remix. I was all of fourteen, and rebellious, red-headed Anvesha was my idol at the time. Cut to 2020 and the emergence of streaming apps like Netflix, Prime and Hotstar creating quality, local content that I’m more than eager to consume, especially in this lockdown.
Having lived in Mumbai my whole life, and having complained about the city as much, it took a lockdown for me to appreciate this place that I’ve called home for 34 years. Weekends spent debating with friends about the best restaurant to go to (hoping we’d get a table) to weekdays spent in commute and complaining about the crazy traffic,
(Of a woman) attractively small and dainty.
Apparently, we stop growing (height-wise) after the age of 15. I realised that little fun-fact when I turned 16. I was 5’2 and what accompanied my tiny frame was a pair of shockingly short legs. Not that I ever wanted to pursue modelling, but I scratched it off my list of possible career paths.
I wouldn’t call myself a full-fledged influencer but as someone who works from home on the regular, lockdown or not, I’ve got to say these last 40 odd days have been quite challenging. Primarily I’m a social media manager, but I do create content for my own page over on Instagram – I mean it’s fun,
With the world going into lockdown and people having to stay indoors, working from home (#WFH) has become the new normal. This slowing down of pace has changed the way people dress, veering more towards relaxed, comfy silhouettes, whilst still keeping stylish. Be it the trusted trackie or our all-time favourite white t-shirt; some of our favourite girls share their #WFH looks –
It was day 48 of the Covid-19 lockdown. Regular life had come to a standstill. Everyone seemed to have been growing more irritable, caged in, on edge, and anxiously waiting for life to go back to normal. While I sympathised with everyone developing lockdown lethargy, I reminded myself that it is important we all do our part in maintaining our sanity.
We live in unique times. Thanks to social media, being a celebrity isn’t that difficult anymore. And being a designer, even easier. However, building a brand? Now that’s a whole other story. Be it a designer label or an influencer profile, launching (and sustaining) a brand takes a lot of time, effort and most of all unwavering commitment!
Where do you look when you’re in need of some serious fashion inspiration? For me, I turn to my favourite TV shows and the extremely stylish women they feature. Although all my favourite shows are set in a different era (coincidence much?), they all have great trends that can easily be adapted to modern times. (thank you Pinterest!)
Betty Draper on Mad Men
The white sunglasses.