SC at Aboutir

“A Celebration for real people with Style”, is how Devinaa Chouhan co-owner and designer of Aboutir, along with Manish Banthia, showcased their Autumn-Winter 2014 collection. We at StyleCracker would like to share with you the wonderful time we had being a part of the occasion styling not 1 but 3 distinct couples, along with fashion blogger Aanam C of one of our favorite fashion blogs “What When Wear”, actress Fagun Thakrer, and more.

Aboutir conceptualized by Devinaa, offers quality and class dressing for men and women in daywear, evening wear and haute-couture. Unique designs and embroideries with the bold and striking color palette is what set Aboutir’s designs a class apart.


Their recent collection was a remarkable fusion of western wear with an elegant Indian touch to it. The warm and rich colors with intricate gold zari embroidery and bold borders are a perfect pick for the ongoing wedding and party season.

We at StyleCracker love hearing the different opinions and feedbacks we get. Listed down below is what the amazing people we styled had to say in return:

Neha a marketing professional and also a food blogger (how cool is that!), along with hubby Jawahir who is a consultant at KPMG said they loved the overall concept of styling real people in addition to the unique creations of the designer and felt that our stylists brought out the best in them.


Tripti who owns her own marketing and communications company, who attended the event with her better half Anoop, the proud owner of some of mumbai’s famous party places like Bonobo, Café Nemo, and Jamjar Diner, said they had a blast! Quoting the lovely lady “The fact that I feel very me and so glamorous today is the biggest compliment to StyleCracker because they understood my style.”


Our final fabulous couple Nirali and Ritesh, who are also co-owners of Design Aren, felt that the concept was very innovative and fun. When asked, great styling was the first words that came from Nirali and said she felt really pretty in the outfit.


All and all, being a part of this brilliant occasion was a wonderful experience. We at StyleCracker love making people feel and look their best!


Follow Aboutir on their social media pages.