SC Inside Out | 6 Local Brands To Add To Your Closet

Even though the world is more connected today, this current pandemic has made us look inwards, at ourselves and our country. Now more than ever we need to shop and support local – which shouldn’t be hard given the great designers and brands we have on offer at our doorsteps. Anyone who knows me, knows that my style veers towards flowy, minimalist silhouettes, androgynous fits and organic, breathable material. And so I have never had to look far from home to find brands that I love and trust.

So here’s a list of six, ‘Made in India’ brands that forever have a spot in my closet.

Cord Studio

This label is a romantic mix of nostalgia, old world charm and delicate breathability. I particularly love their use of Indian textures weaved into western contemporary designs. A few of my favourites include the Earth dress – it’s the ideal summer dress. The whimsical Ella dress, and the Dark Green kaftan – a quintessential WFH piece.

Ito

This up and coming Indian brand will transport you to the easy, fuss-free days of roaming under the sun. Currently available through Instagram, this brand will be great to wear for Sunday brunch with the fam, lounging at home or for those zoom date nights!

The Summer House

They make impeccably tailored, chic clothes using organic and sustainable fabrics, that is both pocket and environmentally friendly. The flirty Agrias off-shoulder dress and the Avocado blue pleated harem style pants will find a permanent place in any wardrobe.

Itr by Khyati Pande

The way in which they combine different Indian fabrics and textures to create delicate, comfortable pieces is the reason they’re on my list of favourites. The hand spun Muslin ‘Boombox’ wrap jacket and ‘Blue Cotton Candy’ dress are a must have for these hot, summer days.

Sthala

This made to order local brand uses a juxtaposition of Indian fabrics and art forms to create statement, one of a kind pieces that can provide that extra edge to any look. There motto is ‘fashion with a purpose’, as they support local artisans, art forms and stories. I’m currently loving their Paudha Crop denim oversized sweatshirt and the powder blue Phool Jaal Kimono.

Merakus

This sustainable brand combines fabrics from across India to create relaxed, minimalistic pieces in subtle pastel hues. Their powder blue drop shoulder dress and grey hand block style pants are an instant hit. I’m also crushing hard on their minimalistic cotton, zari sarees – saree’s for everyday wear, anyone?

Written by Chandini Batra

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