SC Inside Out | 9 Indian Brands I Cannot Wait To Shop From

When was the last time you shopped a ‘non-essential’ item? My last fashion purchase was in January 2020. Yes, digest that! As we slowly creep out of the isolation slumber we have been in for the last three months, I can’t help but wonder, what are people shopping for right now? 

If I had to make a list of things that I need and well, want to shop for currently, the list wouldn’t be too long; as compared to last year at this time when I thought I needed (and wanted) everything! I don’t think I would buy things ‘just because’ anymore, however, my list would include a couple of lounge-pants, comfy tees, and everyday baubles. 

‘Shop local’ is the new in-thing to do at the moment, but is it really only a passing fad? Will we all go back to our old ways and start consuming international high-street fashion as recklessly as we once did? I hope not! 

So, like me, if you too are looking to upgrade your wardrobe with basics and must-have pieces, check out these super-cool Indian brands, all of which are doing amazing things and are all available online. 


I have always liked the brand, but I’ve got to say, ever since ace designer Nimish Shah joined the team as Creative Director, the brand has gotten a very fashionable yet relatable facelift. 

Can’t Wait To Buy: Lounge Tank and Bridget Jones Style Knickers 

Perfect For: Lounging at home!


If you love minimalistic jewellery as I do, check out Soli. Each piece is carefully handcrafted and unique. 

Love and Lust: Plain Circle Ring 

Insider Info: Soli, launched earlier this year and was meant to debut at the StyleCracker Borough, Spring-Summer 2020 edition in April. Unfortunately, due to Covid19, the event was cancelled. Find them on Instagram @shopatsoli.


Pause has been one of my (and my mum’s) favourite Indian brands, since its inception. International cuts, breathable fabrics and long-lasting quality make them a must-have in any wardrobe.

Desperately Need: Wide-leg Denim Trousers 

Perfect For: Impromptu grocery runs.

Disguise Cosmetics 

I discovered this brand at the StyleCracker Night Market in 2018 and have been a loyal patron ever since. 100% vegan, organic, and extremely affordable, I fell in love with their creamy lipsticks and Rainbow Glow Oil. 

What I Want: Multipurpose Rainbow Glow Oil

P.S. I cannot wait to try out their Plum Striker 07 shade lipstick as well! 

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While we're all at our last few drops trying to make this precious potion last till next month, maybe discussing our favourite ways to use this beauty will make it seem like it's lasting longer? @lakshaymohindroo uses it to keep his dandruff at bay, @shivangijhaveri loves it for her dry skin and for @desiree.pereira it's especially a must have after she takes off her makeup! What's your favourite way to use the Rainbow Glow? #tryDisguise #vegan #crueltyfree #glowingskin #skincare #allinone #glow #conscious #skin #care #natural #plant #plantbased #nature #oil #perfect #prettygirls #potd #portraitphotography #partnerincrime #peace #positivevibes #ootd #indie #instabeauty #inspiration #instalove #instagood #instamakeup #style

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Creatures of Habit 

So, I have been looking to replace my go-to basic brands with something local and I am so happy to have found Creatures of Habit. After listening to them on the StyleCracker Insta Live a couple of weeks ago, I added them to my shopping list instantly. 

Add to Cart: Rib Tank 

I am obsessed with white tees and tanks, hence the need for a good local basics brand! 

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Our Rib Tank effortlessly combines simplicity, sustainability and style. Made with a mix of Modal and Pima Cotton- We guarantee this is the most comfortable rib you have ever worn. Our favourite sustainability warrior @anya.gupta is featured here in the marshmallow white. Discover all shades at . . . . . #creaturesofhabit #modernessentials #naturalfabrics #naturalfabric #cotton #slomofashion #sustainablefashion #cottonlove #classicdesigns #plasticfree #plasticfreefabrics #yarns #reusablebags #detailing #reusable #indianbrand #clothingbrand #supremecotton #feelthedifference #cottonfabric #cottonyarn #buylessbuybetter #meaningfulessentials #fewerbetter #ecofriendlyfashion #slowfashionmovement #responsiblestyle #shopsustainable #wardrobeessentials .

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Okay, I may be a bit biased! But, I have been a StyleCracker member for 2 years now and I cannot wait for my next StyleSet. I love that I do not need to think and that my stylist will be put together the perfect look for me. Also, it’s like the best birthday present every month!

What I Need: Summer dresses and fancy flats!

P.S. StyleCracker has not resumed taking orders as yet, given that we are still in a containment zone. Check out our Instagram page for updates. 

Pahadi Local

One of my personal favourites. Pahadi Local has the best chemical-free wellness and skincare products. Sourced from the pristine Himachal hills, their products are pure luxury.

My Go-To: Gutti Ka Tel

Note: I am also obsessed with their selection of teas, honey, and facial scrubs.

The Nascent

If you love simple yet super cool home decor products, look no further than The Nascent. I cannot wait to invest in a new throw for my couch and a few matching pillows, while I am at it.

On My Wishlist: “Eye Swear I Love It” Cushion


Don’t you love browsing the pretty-pretty pages of the Nicobar website? I do. I love their design aesthetic and given my mad-hatter mindset, I love to mix and match tea-sets, serving plates, and other home essentials, which the brand is perfect for.

Next Stop: Banana Leaf Kulhar Set

Have you tagged your favourites? Head over to each of these brands Instagram handles to window shop and pick your must-buy items.

Happy Shopping!

Written by Tia Shah