SC Inside Out | Life In Lockdown When You’re An Online Influencer

I wouldn’t call myself a full-fledged influencer but as someone who works from home on the regular, lockdown or not, I’ve got to say these last 40 odd days have been quite challenging. Primarily I’m a social media manager, but I do create content for my own page over on Instagram – I mean it’s fun, and I’m a sucker for social validation – just telling it like it is! That being said, creating content at home, and ONLY at home was daunting, as you can imagine!

There were no events to attend, no pretty backdrops to pose against and no place to wear all those fun, new clothes and accessories I picked up before everything shut down. But, and this shouldn’t come as a surprise, online influencers are social media chameleons – give them a lemon and they’ll make lemonade, lemon tarts, lemon meringue and everything in between out of it. They somehow find a way to adapt to any situation and make it Insta-worthy to boot. Take makeup maven, Debasree Banerjee for instance.

One afternoon (while I was avoiding shooting a tutorial and scrolling through my feed) I noticed an image of her wearing a very hot pair of pink tie-up stilettos. One double tap and a swipe to her page later, I realised it wasn’t just ONE image, it was a whole series featuring the shoe. Nosy as I am, I went ahead and asked her what the deal was and here’s what she had to say,

“Funny story, these lovely fuchsia stilettos were my last purchase before the lockdown and because I couldn’t wear them anywhere, I thought why not wear it to my bed and have some fun with it?”

Classic example of creating lemon risotto out of those lockdown lemons, wouldn’t you say? She adds,

“This series is an ode to my love for bold colours and also the fact that most of us love their shoes and are missing wearing them recently. I’m a strong believer of the fact that women should always base their makeup on the shoes they are planning to wear. So I thought of playing around a bit with these fuchsia stilettos from Zara and creating a fun makeup look with it. This series of pictures is the outcome of that.”

And that was enough for me to take back two lessons from this whole interaction:

  1. The situation is what you make of it. Just because you can’t get out, doesn’t mean you slack off completely. When you’re having a good day (and I’m sure you’ll chance upon more than a few), find something you’ve always wanted to do and do it. I actually draw a little on the weekends now and I always thought I didn’t have an artistic bone in my body!
  2. Always base your makeup depending on your shoes that day!