SC Scholarship winner: Blur Accessories

The results are in! The most coveted Borough award returned for the second time – a free spot granted to two lucky brands, one of them being the trendy and upcoming brand, Blur Accessories! Read about why we think the brand deserved a spot at the SC Borough.


It’s not your basic accessory brand! Each piece at Blur is a sure shot statement piece – a brand that breaks stereotypes and monotony, Blur delivers a refreshing take on jewellery and fashion accessories.


The brand started in 2011 and got onto retailing within Esbeda outlets till 2014, after which they launched an online store earlier this year. The idea behind Blur is to bring about a fresh outlook on accessories in India.




From eye-catching earcuffs to trendy eyewear and stylish carryalls – innumerable options to choose from, with each item diverse from the other, we think a visit to Blur is enough reason to update an entire accessory wardrobe.



Expect to see flatforms (the oh-so-comfy platforms), printed backpacks, edgy sunglasses and jewellery only at the StyleCracker Borough. With statement pieces that shout ‘look-at-me!’, you don’t even need to make an effort to dress up too fancy, even a simple pair of jeans and tank top will do, let Blur’s pieces do the talking.


With such an exciting addition to an already covetable list of brands, we can’t wonder why you’d want to be anywhere else! Clear out your Saturday plans and come on down to the StyleCracker Borough.