SC Styles – American Swan and Beauty and the Blogger

The Beauty and The Blogger

What: Yup, this is another reality show, but we promise this one is worth watching. Why? Coz it’s got the unusual pairing of a model with a blogger. Tech geek alert!  Need another reason? StyleCracker is associated with it and its produced by FameBox.


The concept: 8 models team up with 8 bloggers, and the arena is resorach team member has their own role to play: The model brings in a glamour quotient while the blogger has to create a buzz online with real time updates and pictures.


The grand prize: The winning fashion model will be the face of American Swan, the country’s fastest growing premium lifestyle apparel brand whereas the winning blogger shall be its social media brand ambassador. Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be a cash prizes and merchandise from American Swan, Lakme and Tresemme.


Watch out for: The pairing process! We can’t reveal much, but trust us when we say that the pairing process of the models with the bloggers is exciting and will have you hooked. The show hosted by Cyrus and mentored by Anusha put the teams through some tough tasks—imagine models in a forest, without make-up and the bloggers doing their best to keep up and blog about it all!


Starts: Starts from 13th onwards with an On Ground Event which will be held at an exclusive resort. Catch all the action on and watch the videos on