Snapchat has a new name (and a new product)

Just another affirmation that escaping a toneless rut and winning new verticals has always been the most imperative.

With a transparent aim of venturing into domains that go way beyond a seamless social media (video+image) chat, Snapchat has decided to rename itself to SNAP INC. But that’s not enough.

INTRODUCING SNAPCHAT’S SPECTACLES!

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In an expansive market of wearable technology, Snapchat has made it evident that the element of style holds vital to quick buys. One colour for every lipstick shade or a versatile style to compliment your 9 to 5 outfits, there isn’t much Snapchat has left unturned with this one. So turn nerdy with Snapchat- record what you see and you’d need nothing more. Everything about the all-new video-catching glasses below!

WHAT IS THIS DEVICE?

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The millennial giant’s latest offering is one of the smallest video cameras in the world- a device worthy of capturing a human eye’s natural field of view using a 115-degree-angle fish-eye lens. Shoot first-person videos and transfer them directly to the Snapchat App! And in case you wish to rekindle those memories caught on your spectacles, connect the device via WiFi or Bluetooth and view them on your mobile phone in a new circular format, enabling full-screen views in every orientation!

HOW IS IT DIFFERENT FROM THE GOOGLE GLASSES?

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Firstly, they’re comparatively WAY CHEAPER and without any doubts, look WAY COOLER too. Agreed that they’re built for completely different functions but just unfortunately, you simply can’t compare $1,500 to $130! So lucky for you, they’re within everyone’s reach. Secondly, Snapchat’s Spectacles won’t be mass produced, they’d be limited edition products (you’d be owning one of a kind). Thirdly, they don’t leave you perplexed. Unlike the Google glasses, they’d give you a quick heads up whenever you start recording. And lastly, they come in three colours too! One for every mood? Okay sorry, we went overboard there.

WHAT’S FOR US FASHION AND STYLE LOVERS?

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The essence of fashion remains fairly simple even today and Snapchat, is raining on the parade. Styles could be many but unfortunately if they can’t be affordable or can make you feel at ease, there’s no saving grace. Affordable luxury devices like the Snapchat Spectacles are flag-bearers of this philosophy the world really needs.

In addition, if the pioneer of fashion, Karl Lagerfeld has clicked a product design master, Evan Spiegel wearing these cool-age glasses; it’s THE accessory to own for your F/W wardrobe! And.. did someone say Snapchat spectacles are unisex (isn’t this where fashion is headed too?) as well?

SO HOW DO I KNOW I’M RECORDING?

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Don’t worry, minuscule lights would light up for you right once you start recording!

HOW MUCH CAN IT HOLD?

Tap a button on the spectacles’ hinge and shoot endless videos of 10 seconds each, expecting a day worth of snaps on a single battery charge. You’re going to be glued!

ANY OPTIONS OF COLOURS?

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The Snapchat Spectacles would be available in three colours- black, teal and coral.

WHEN CAN I GET MY HANDS ON ONE?

By fall, but there are no official announcements with the dates as of now.

HOW HARD WOULD IT HIT MY WALLET?

The price is estimated to be $130, approximately 8,700 rupees.

WATCH THEIR TEASER VIDEO HERE:

Waiting in anticipation to see how the product fares in the market? All luck, Evan Spiegel!

IMAGE COURTESY:

High Snobiety, Android Authority, Daily Dot

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