StyleCracker Borough Pune presents: 10 fun brands at SCB Pune today!

Text: Anu Verma



Designer Puja Singh Nadhani’s baby, Quench, as a label is based on great fits and fine finishing. They use 100 per cent Indian fabrics. The line is infused with ikat details in cottons, silks and linens. If you are a minimalist, this line is handcrafted for you.



A relatively new label which is based on the foundation of designer Shaila Khubchandani’s dreams. The line is an interesting fusion of ethnic styles embraced with western cuts. If you are a fan of fusion wear, here is a refined line for you.

Boriya Basta


Here is a brand that will make sure you travel quirky! BoriyaBasta provides a unique mix of craftsmanship combined with an aesthetic sense of design. Their line includes backpacks, tote bags, mini bags and some really unique accessories and footwear.

Chambray & Co.

Chambray& Co2

Contemporary in aesthetic, Chambray & Co. aim at creating handcrafted garments with a modern touch. They focus on tailoring and hence their line is a beautiful visual treat; full of classy and experimental designs. The line is on a demi-couture level, consisting of couture piece available at affordable pricing.



Based on a stylish yet easy-going take on footwear, Paio is your go-to shoe brand. You will see a creative mix of strappy flats, colourful lace ups and printed stilettos in their collection. They provide a great variety of options to choose from, so the choice is yours!

Archana Shah

archana shah

Known for their sophisticated and impeccable designs, Archana Shah is the label you want to invest in. They have been recognized for their meticulous attention to detail and aesthetics that are borrowed from Indian Roots.

Spring Break

sping break

Here’s a brand that attracts all. They build a new look with the launch of every collection and often collaborate with the best from the fashion industry. Choose from a versatile collection of dresses, tops, skirts and accessories!


kkarma 2

Bringing an authentic Indian sensibility and infusing it with a contemporary touch, Kkarma is designer Kabir Varma’s creation. The footwear is designed keeping special occasions as well as everyday requirements. So you can choose from a bejeweled number or simply opt for an understated staple.

Kinjal Modi

kinjal modi

Kinjal Modi, works out of her design studio where you can get an original selection of kurtis and tunics. The collection is an amalgamation of light weight, vibrant fabrics, cut to fit you perfectly. If you are looking for ethnic wear with a twist, this is your ultimate stop.


A luxury brand inspired from an individualistic approach in home- décor and lifestyle products. They have a product range which will attract everyone. Many of their products are hand-made, hence making this brand a keep-sake!

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