Snapchat has a new name (and a new product)

Just another affirmation that escaping a toneless rut and winning new verticals has always been the most imperative.
With a transparent aim of venturing into domains that go way beyond a seamless social media (video+image) chat, Snapchat has decided to rename itself to SNAP INC. But that’s not enough.
INTRODUCING SNAPCHAT’SΒ SPECTACLES!

In an expansive market of wearable technology,

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