Snapchat has a new name (and a new product)

Just another affirmation that escaping a toneless rut and winning new verticals has always been the most imperative.
With a transparent aim of venturing into domains that go way beyond a seamless social media (video+image) chat, Snapchat has decided to rename itself to SNAP INC. But that’s not enough.
INTRODUCING SNAPCHAT’S SPECTACLES!

In an expansive market of wearable technology,

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Instagram #trends we just don’t get

Ah, Instagram! The holy grail of social media – #selfie, #foodporn, just some of the many trends that make us want to get clicking. And then, there are those trends that we simply fail to understand. Read on, and let us know if you’ve been a victim to these weird, social forms of expression.
1. #Starbucks

We would love gain some closure on why this trend ever started – if there is one brand out there that doesn’t need a team of experts to market their brand,

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