The Big 100: Brands at the SC Borough (Part 2)

As promised, we’re revealing our exciting line-up piece by piece – have a sneak peek at this bunch!

26. Flirtatious: Bright bikinis and printed tankinis – your one-stop-shop for that upcoming beach vacation is right here!


27. Love from India: Breezy prints in tunics, kaftans and loads more. From vacation to daily essentials, Love from India has it all.

100418 red.

28. Madison: Super chic crop tops, girly skirts, and twin-sets that will make you swoon – we can go on and on about our love for Madison!

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29. Oceaniss: Stylish swimsuits in various styles – nautical or glam, there’s something for every need! We recommend packing one of these for that dip in the pool.


30. Priyanjoli:  Inspired by centuries of hand loom tradition in Bengal, Priyanjoli works with unstitched cloth and strives to create textiles that resonate with the graceful elegance of the modern Indian woman.


31. Tasneem Goenka: She weaves colors, textures and vivid embroideries to create layered separates that are dynamic yet minimal with extreme emphasis to detail and finishing.

32. Turquoise and Gold: Contemporary resort wear, the label focuses feel-good prints and passion for travel, which reflects in vibrant, fun and easy silhouettes.

33. Urbane: Maxi dresses, blouses, and other streamlined silhouettes available in colour-blocked hues and contemporary styles.


34. Wh!m: No matter how you style their pieces, Whim’s creations wear you, instead of the other way around!

35. Harsh Harsh: Body cons and cocktail dresses in metallics and adorned bejeweled elements – find your next fierce yet feminine outfit here.

36. Prêt closet: Smart casuals, contemporary minimalistic silhouettes and glamorous designs – their collection feature a mix of fun prints, stylish crop tops, bodycon dresses and more!

37. E.Z.R.A: Minimalist elements meet relaxed silhouettes – we love everything that this brand has to offer!


38. RuVya by Ruchika and Divya: Find Gaudi architecture inspired elements in the form of chic separates, jackets and dresses. This upcoming brand is definitely on our radar!


39. Runaway Bicycle: A casual womenswear brand that packs some serious punch – we love their kedia flared jackets, chambray culottes and grid-print blouses!  

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40. Reboot by Khyati Sanghvi: Expect to see twin sets in a range of bright colours and prints that pop!

41. Spring Break: Renown for their contemporary everyday chic styles – from dresses, to jackets and lots more, Spring break will brighten up your wardrobe.

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42. Sonam Parmar: Young, trendy and fun, your party-wear destination is right here.

43. Maison Blu: Glamorous outfits with just the right touch of bling!

44. Noble Faith Clothing: Refresh your summer wardrobe with their fresh pastel pickings – powder blue skirts, blush pink tanks, we love it all.


45. Hema Kaul: Watch out for lace inserts, sheers and floral pops in the form of midi skirts, dresses and loads more.

46. Divaat: Trendy dresses, in summery prints – all at super affordable prices! What more could you want?


47. Aww! By Priyanka: With a collection titled ‘Urban romance’ expect to see ultra feminine details in the form of candy pink skirts with contrasting black sheer inserts.


48. What New York Wears: As the brand name so aptly suggests, find sporty blouses, with shimmer details and relaxed chic dresses.

49. MIKA Collection: A luxe fashion label based out of NYC, Paris and London is making its way down to our city for the first time ever! MIKA collection will help you make a statement with their cocktail dresses, chic rompers and much more.


50. La Naturelle: They use natural fibres to create their clothing line – look out for smart casuals in pure linens.

We have more! Watch this space for more updates on the brands and fun happenings at the StyleCracker Borough.