Trend Alert: Pop Art

Back in time: Pop art, a throwback to the ‘50s, influenced everything that came its way—but at its core, it was about breaking the traditional fine art culture. Naturally the fashion industry felt the impact in the ‘60s when Andy Warhol created the Campbell Soup campaign and the pop art movement took on a life of its own.  The campaign was so popular that Campbell made and sold a screen-printed paper pop art dress and dubbed it the ‘Souper Dress’. And that was fashion’s first affair with pop art. In the same year, Yves Saint Laurent showed his runway collection inspired by another pop artist Tom Wesselmen, reaffirming that pop art was now a fashion fixture, which made its appearance on the ramps ever so often.


On the runway: For the 2014 runway collection Miuccia Prada commissioned six young artists, whose work appeared on dresses, coats and bags. Celine showed us how clothes can be an abstract piece of art while Christopher Kane’s modern art on fabric made the entire line come alive. These fashionable art features pay tribute to their roots; they are a nod to the creative icons of our past and are proof that an artist’s legacy lives on long after they’re gone.



How to wear it: Since Pop art is a bold fashion statement with a burst of colours and quirky prints here are some tips you can keep in mind while trying on the new trend.

To test the waters, start with pop art tees paired them denims and coloured footwear.
Get comfortable and team up a pop art bottom with a neutral /solid top.
Take it to the next level with heavily printed dresses accentuated with pop colour accessories and party the night away.
Avoid heavily embellished shoes and bags as the focus needs to be on the outfit. Same rule applies to accessories as well.

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