What To Expect At The Best Borough EVER!

StyleCracker is back with the latest installment of The SC Borough – our day-long pop up market that has been gaining steady popularity among Mumbai’s fashionable crowds.
Over the last couple of years, the Borough has morphed into a huge, eagerly awaited event. The first Borough saw 12 designers participating and entertained a crowd of around 600 people. For the 4th SC Borough, being held on 15th November, we have more than 75 designers on board and expecting a stylish confluence of over a whopping 8500 attendees.

You can board the double decker SC Bus, which will pick up passengers on the way from Andheri, through the Bandra-Worli Sea Link, finally arriving at our venue, Tote on the Turf. You can then drop off your kids and husbands at the Kids’ Section and the Men’s Section respectively, where they’ll be taken care of (fun activities for the kids, and cigars and bars for the men!) while you browse through the stalls, leisurely sipping your glass of bubbly!

A-list designers have designed exclusive collections, just for the Borough! And the greatest bit? They’re all quite reasonably priced – well under the “affordable” bar! You can also click unlimited selfies at the SC Photo Booth and participate in several contests, winning several awesome prizes. You can also check out and pick up the coolest organic stuff and eats from our Organic Section.

All the while, Team SC will be there to help you in every way, making sure you have the most fun and fashion-filled day. Our team of expert stylists – you’ll spot them running around in cool SC tees! – will be dishing out personalised styling tips and helping customers optimize their shopping experience. So make sure you come by for a day of well-deserved, self-indulgent retail therapy!

PS: While you wait for the happy day to arrive, participate in all of our social media contests starting 2nd November, and set yourself up to win cool prizes!